Driving 1500+ Leads with Digital Marketing

✅ Combining SEO, PPC, and email marketing led to a sustainable lead generation funnel.
✅ Ad schedule targeting and A/B testing significantly lowered acquisition costs.
✅ A data-driven approach allowed for continuous optimization and better engagement.

Swipey, a fintech startup, needed to generate high-quality leads for its digital financial services while keeping cost per acquisition (CPA) low. With limited brand recognition, the challenge was to build trust, improve online visibility, and create a lead generation funnel that effectively converted prospects into customers.

To achieve these goals, I developed and executed a multi-channel digital marketing strategy, focusing on:

1. SEO-Optimized Website Content

• Conducted keyword research to target high-intent search queries.
• Optimized existing website pages for on-page SEO, including meta tags, internal linking, and content structure.
• Created SEO-rich blog content to attract organic traffic.

2. Paid Digital Advertising (Google & Social Media Ads)

• Developed and managed Google Search Ads, Facebook Ads, and LinkedIn Ads.
• Utilized A/B testing to identify the best-performing creatives, headlines, and ad copies.
• Implemented ad schedule targeting (lunch hours & post-office hours) for higher engagement.

3. Lead Nurturing via Email & CRM Automation

• Set up automated email workflows for new leads.
• Created personalized, engaging email sequences to guide leads through the funnel.
• Segmented contacts based on behavior for better engagement.

4. Website CRO (Conversion Rate Optimization)

• Improved landing pages with persuasive copywriting & CTA optimization.
• Conducted heatmap analysis & A/B testing to refine user experience.

🚀 1500+ High-Quality Leads Generated
📉 Industry Low CPA: USD 10 - 20 per lead
📊 Increased Website Traffic: 70% growth in organic traffic through SEO efforts
📈 Improved Ad CTR: Average Click-Through Rate (CTR) of 3.5%, above industry benchmarks